District Metrics (DM) helps you to unravel the potential household consumers in India at a disaggregated level. The service brings you, in a single platform, demographics, purchasing power or income and economic activity for – districts & towns enabling you to locate the markets of your choice. The reliable data and robust estimates in DM are powered with querying tools, supported by dynamic map-views that enable marketers identify and locate market geographies and households that can be prioritised.
DM provides a unique feature in the interactive maps that facilitates the users to juxtapose their own internal data-sets like sales, distributors etc along with the DM data on the map. The feature empowers the users and helps in ease of decision making. DM is completely secure, and your internal data will not be available to us or any third party. You can seamlessly view a map-display with the meshing of the internal data along with the DM data for market geographies and households.
DM provides estimates of purchasing power of households at district and town level, based on data drawn from authentic sources, namely Reserve Bank of India, NSSO and Census of India, 2011. The robustness has been tested at a leading Automobile manufacturer.
Data & estimates in DM are displayed dynamically on a map of India, at district and town level. This enables you to narrow down geographically the locations based on your criteria and interest.
DM provides a unique feature of viewing your own data-sets such as sales, dealerships, and future targets, along with Census 2011, estimated purchasing power and economic activity.
Know the best suited choices for your products and services on a single click through our scoring and ranking in the Dashboard. DM provides a relative score for a district based on key parameters and presented on a spider-chart for ease of decision making.
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